Meet Kelsey Besser

Kelsey Besser

Alumni Spotlight

Kelsey Besser '12, Advertising Communication and Design
Siteimprove

When thinking about her future, Kelsey Besser wanted to find a degree that would allow her to be creative, but also flexible in whatever career path she chose to follow. In the Advertising Communication and Design program at St. Cloud Technical and Community College, with small class sizes and the hands-on experience, she found an ideal fit for her style of learning.

What she didn’t know when starting the program was the huge impact the faculty would have on her professional development. "They truly were mentors to me, they cared about my professional and personal growth. Through their openness and advice, I was able to look at “school” as a way to build my future, not just another class or assignment." Her favorite memories of college were the long chats with her teachers. These conversations gave her hidden pieces of advice she will always be thankful for and cherish.

As a part of her extra activities in college, she participated in The Northway Group. SCTCC Advertising Program created The Northway Group as its own advertising agency. The agency is made up of diligent students, like Kelsey, working to broaden their experience in the advertising field and thicken their portfolios. Students are given the opportunity to work with local businesses and create real marketing strategies.

Right out of college, Kelsey was hired as an account executive at a local advertising agency and gained valuable working knowledge. Through some life and career changes, she found her next job at Siteimprove in Minneapolis. Her role in the company has changed many times and provided her the opportunity for growth to move into a management position leading a team.

Kelsey keeps coming back to SCTCC as a member of the Advertising and Communications Advisory Board. Each year she also chats with students about to graduate and shares her success and the less glamorous times that led to her success. Sharing her thoughts about the industry, she finds advertising “ever changing; new technology and new ideas popping up every day making it challenging, but also exciting!”

What advice does Kelsey offer current students? “My best advice is gain experience in anything related to your field at a company that fits your personality. I started at Siteimprove as a “cold caller”, and it isn’t ideal, but an open mind leads to great opportunity. Get in, work hard, stay positive and you’ll be on the road to a fulfilling career.” She also shares her personal philosophy of, there is no single road to success, the best adventures are sometimes found on the unbeaten path that you create for yourself. ■


 

 

 

Contact Info

320.308.5000 or 1.800.222.1009

1540 Northway Drive
St. Cloud, MN 56303