MKAD1250

Typography includes laying out and arranging type to become appealing when displayed. Copywriting entails writing text for advertisements and marketing pieces. This course will combine both skills to teach students how to integrate typography and designs that complement written copy. Students will study techniques, tactics, and strategies used to motivate consumers, position products, and build brand awareness.

STUDENT LEARNING OUTCOMES:

• Define typographic terminology.
• Identify typefaces and letterforms.
• Recognize the goals, purpose and functions of copywriting.
• Create advertising copy that demonstrates product benefits.
• Use color and letterforms to develop attention-getting type.
• Apply copywriting skills to a variety of messages used for specific media.
• Design advertisements using typography and copy elements that deliver an effective message to the consumer.