MKAD1265

This course builds graphic design knowledge and skills, offering student the opportunity to create advanced design in a variety of applications including print, logos, posters, billboards, brochures and websites. Research, analysis, and the design processes that lead to creative conceptualization and final design solutions are used. Emphasis is placed on visual problem-solving skills and the creative and aesthetic aspects of graphic design. Students also study the history and use of typography in design throughout the semester.

STUDENT LEARNING OUTCOMES:

• Apply the principles of design to create solutions to design problems.
• Employ design techniques to a variety of mediums.
• Demonstrate proficiency in the use of design software, tools and technology.
• Identify various styles of well-executed layout formats.
• Generate appropriate typography solutions for a variety of applications and situations.
• Create design solutions such as posters, logos, brochures, print ads and websites.
• Solve creative problems using research, conceptualizing, design and final comprehensives.
• Evaluate personal design work and the designs created by others.
• Use visual and oral presentation skills to present ideas professionally.