MKAD2241

This course is designed to challenge the serious marketing and design student with a purposeful, specialized occupational experience in the marketing field through participation in The Northway Group (TNG), a student-led design agency.

Each TNG project is an individualized student experience with a sponsoring business, organization, or professional and their instructor. Each student is assigned agency roles with various projects based upon their skill set and experience. Students will then apply their knowledge of marketing, writing, design, research, photography, computer software and production techniques to complete a series of projects that will realistically simulate agency work experience. As students develop their individual skill sets and experience how TNG operates, they will expand leadership roles and responsibilities in subsequent semesters to hone their craft for their chosen career path.

STUDENT LEARNING OUTCOMES:

• Select potential clients for marketing-related projects.
• Discuss legal and regulatory aspects of agency work.
• Identify current problems and opportunities within client work assignments.
• Demonstrate time management skills.
• Employ effective oral and written communication skills in presenting individual work.
• Create professional designs that adhere to principles of design.
• Rate other designs based on client requirements.