MKAD2285

Students will learn how to create content for use in today's marketing and design industry. Digital and social media platforms are growing in popularity, and are a vital part to growing and optimizing a brand's content marketing strategy. This course will teach students the tools needed to successfully create content in the form of videos, blogs, e-mail marketing, podcasts, promotion and more. Students will gain an understanding of the storytelling process to align with a brand's strategy. This course will utilize team work to brainstorm and create concepts, as well as allow for hands-on content creation. Students will become HubSpot certified in Content Marketing.Student Learning Outcomes

• Study the history and growth of online medias.
• Gain working knowledge of current video software and its creative tool assets.
• Develop an understanding of the storytelling process.
• Classify different types of video platforms used today.
• Produce promotional videos suitable for specific medias.
• Identify research techniques for producing content
• Generate new content that appeals to appropriate target audience.
• Design a content strategy that aligns with brand's marketing strategy.