MKAD2290

In this course, students will evaluate completed work and create their own professional portfolios to prepare for the hiring process. Students will study portfolio designs found within the industry and then prepare business cards, cover letters, resumes, and thank you cards for interviews. Discuss the use and importance of portfolios. Professional industry guest speakers will provide insight into the current job market and industry trends.

STUDENT LEARNING OUTCOMES:

• Demonstrate how to search and find appropriate entry-level jobs in the marketing field.
• Select creative work to successfully meet employers? job requirements.
• Demonstrate interview skills and use of a portfolio and resume.
• Analyze job market trends identified by guest speakers from industry.
• Develop individual USP (Unique Selling Proposition) branding.
• Create professional portfolio content appropriate for a chosen career path.
• Prepare and present a completed portfolio.