Mr. Gajen Ramanathan, SCTCC Accounting/Computer Instructor shared his international business background and experience during the last week of January with Becky Shand’s Advanced Marketing class.
His message to the students was that when you work in markets other than your own, you need to give the customer what they want and be sure that it fits with their culture; otherwise you will not be successful.
Gajen, as SCTCC students call him, shared several products, traditions, and cultural differences that made the Advanced Marketing students think about the world of possibilities in a career in international marketing and sales.
"Thank you, Mr. Ramanathan, for your time and energy with the SCTCC Marketing Sales Management students!" said Shand of the experience.