SAMG1206

To remain competitive business-to-business organizations are recognizing the growing demand for delivering superior customer service. This course covers the fundamentals of customer service as it applies to sales, management, marketing, and entrepreneurial professions. Students will become familiar with customer service as part of their career positions and apply strategies for providing quality customer service. Students will study customer service skills, utilize tools, and practice communication techniques necessary for developing positive business-to-business, retail to consumer, and service industry business relationships.Student Learning Outcomes

• Define customer service and internal customer support systems as they relate to the wholesale distribution process.
• Comprehend differences between service, wholesale and retail customer service environments and cultures.
• Examine consumer-focused behavior and training requirements for serving a diverse customer base.
• Differentiate between internal and external customers in wholesale business environments.
• Practice customer service verbal, non-verbal, and listening skills related to their service responsibility.
• Define and calculate the importance of customer loyalty, relationship development, retention, and loss.
• Define and practice attitude, ethics and developing trust as a customer service provider and specialist.
• Contrast various customer relationship management systems, technologies, and their utilization as support tools.
• Examine customer service breakdowns, service recovery, and retention methods.
• Research both in-bound and out-bound customer call center delivery systems.
• Apply customer service phone and electronic communications as part of the sales, management, and marketing processes.
• Demonstrate customer service skills in one-to-one and group situations for both business to business and retail to consumer environments.