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SAMG2255

Student Learning Outcomes

Today's sales professional is involved in building long-term relationships with customers. Students in this course will develop skills which will help them define their customers businesses, learn how to communicate with a variety of peoples' styles, and know the sales process from rapport building through follow-up. Upon successful completion of this course students will have mastered the areas of networking, prospecting, time management, self-leadership, sales territory management, and setting sales goals. Students will build upon the skills they developed in Professional Sales Fundamentals.Student Learning Outcomes
  • Plan the sales process from prospecting through follow-up.
  • Demonstrate prospecting methods, lead generation, and cold calling techniques and as they apply to the sales process.
  • Develop a sales network.
  • Demonstrate appointment closing call strategies.
  • Research various sales support technologies.
  • Utilize value propositions and value statements.
  • Write sales proposals that incorporate appropriate pricing strategies.
  • Explore sales aids as applied to customer engagement.
  • Demonstrate methods to overcome different types of buyer resistance.
  • Demonstrate sales conversations and flexing techniques for various communication styles.
  • Map sales territory and routes employing time management strategies.
  • Demonstrate self-leadership skills.
  • Calculate sales goals and budgets.
  • Compare compensation packages.
  • Interpret sales representative contract laws.

Prerequisites

Please see eServices for section availability and current pre-req/test score requirements for this course.
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