This past month, more than 65 students from the SCTCC Marketing Sales Management and Marketing Design programs had the opportunity to visit The Ledge Amphitheater in Waite Park.
This outdoor venue was built into the stunning quarry rocks and provides an unforgettable backdrop for concerts and events. The purpose of our visit was to gain insights into event planning and marketing strategies firsthand from Meredith Lyon, Executive Director of The Ledge. Her passion for the venue and its unique offerings inspired us to think about how effective marketing can be used for our future careers.
During the visit, students were not only able to enjoy the breathtaking views and wonderful stories but also to engage in discussions about the challenges and successes of managing an outdoor amphitheater. Meredith shared valuable insights into the details of event coordination, from marketing promotions to audience engagement.
This experience allowed us to see the application of our coursework in a real-world setting. We learned how creative marketing strategies can enhance the interactions and attendance of the public, as well as the importance of understanding your audience and building lasting relationships with them.
Overall, the visit to The Ledge Amphitheater was more than just a field trip; it was an invaluable opportunity to connect classroom with REAL-WORLD experience. As future professionals in marketing, sales, management, and design, we left with a deeper appreciation for the role of innovative venues in shaping experiences and building community.
The insights gained from Meredith and the beauty of The Ledge will undoubtedly influence our approach to our studies and future careers, reminding us of the power of creativity and connection in any marketing adventures we might have.
