MKAD2275

Social media marketing uses social media and web platforms to promote products and services and track progress, success, and engagement in larger marketing campaign goals. This class will focus on the conceptual foundation and practical approach to developing a successful social media marketing plan. This includes learning how to strategically establish and implement goals that optimize social media platforms to reach organization's specific marketing goals. Specific legal and ethical issues surrounding social media marketing will also be examined. Student Learning Outcomes

• Explain why social media marketing is important.
• Compare the strengths and weaknesses of different social media campaigns.
• Discuss new media trends.
• Formulate a social media strategy on multiple social networks.
• Select social media marketing SMART goals.
• Discover how to create a social media influencer marketing strategy.
• Examine the legal and ethical environment surrounding use of social media marketing.
• Develop a social media marketing plan.