MKAD2286

This course provides instruction on creating content for use in today's marketing and design industry. Digital and social media platforms are growing in popularity and are a vital part of growing and optimizing a brand's content marketing strategy. Students will explore the tools needed of successfully create content in the form of videos, blogs, e-mail marketing, podcasts, proportion, and more. Students will gain an understanding of the storytelling process and how to align it with a brand's strategy. This course will utilize teamwork to brainstorm and create concepts, as well as allow for hands-on content creation. Students will become HubSpot certified in Content Marketing. Student Learning Outcomes

• Study the history and growth of online medias.
• Apply knowledge of current video software and its creative tool assets.
• Develop an understanding of the storytelling process.
• Classify different types of video platforms used today.
• Produce promotional videos suitable for specific medias.
• Identify research techniques for producing content.
• Generate new content that appeals to an appropriate target audience.
• Design a content strategy that aligns with brand's marketing strategy.
• Demonstrate introductory HTML skills in the creation of digital content.